- Jessica Mcmaster
- Mar 24
- 2 min read
Updated: Mar 31
Hey ambitious creator — first things first, you’re doing enough. Seriously. If you’ve fallen off the content bandwagon, maybe it’s time to shift your content game to better suit you and your very human needs.
Juggling too many platforms?
Start by simplifying. Choose your top 3 and execute there. Spend a day filming stylish, behind-the-scenes stories (the kind you barely need to think about). These clips can then be stitched into Reels or TikToks with a thoughtful voiceover. It’s low-effort, high-impact & a lot more manageable than starting from scratch each time.
Struggling with what to say?
Start capturing ideas as they come — voice notes or quick jot-downs in your Notes app. Then, when you have time to edit or record, you’re not starting from zero — you’ve got a goldmine of thoughts ready to go.
Want to show up on YouTube without burning out?
Document your week in horizontal format. Simple. You can repurpose clips into a carousel for Instagram or LinkedIn, creating curiosity & drawing people to your longer-form content.
Feeling the weight of doing everything yourself?
You don’t have to. Look at your week realistically. How much time do you really have for content? If the answer is “not much,” outsource. Check Fiverr or local business groups for editors. You focus on the creative — let someone else do the heavy lifting.
Overwhelm often comes from not knowing when you’ll create.
Solution: Schedule it. Just like workouts, meetings, or friend catch-ups. Block time for content creation and editing. Protect that time. Take it seriously. Friend: “wanna hang” you: “sorry I’m working on something”
And finally:
Ditch the myth of daily posting.
Instead of aiming to be consistent & ending up average, aim to be exceptionally you — even if that’s just 1-2 killer posts a week. Quality > Quantity, every time. Your content should fit your life, not the other way around. Brainstorm, experiment, reshuffle. If this work matters to you — prioritize it like it does.
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