Holding the Vision: Growing Our Studio While Staying True to the Heart of It

Three years ago, we built something we hadn’t yet seen: a photo studio that offered both variety and soul. A cyclorama and coloured backdrops. Props with character. An environment designed for creators who didn’t want to compromise their vision—because we knew that feeling well.

Since then, content studios have popped up everywhere (many of them beautiful, no doubt) and the landscape has changed.

Competition is wider, louder and more visible than before.

So how are we navigating the growth—not just of the industry but of ourselves and this brand that now feels bigger than we ever imagined?

We focus on watering our own garden.

This season of expansion is not about keeping up—it’s about looking in. Asking:

How can we be better? How can we bring even more pride into every booking, every inch of this space? How can we hold a standard of energy that actually supports the artists who walk through these doors?

Because it’s never just about the space.

It’s about the experience.

We aren’t here to sell you something—we’re here to co-create something with you. To be the studio that hypes you, supports you & that genuinely gives a fck* about what you’re building.

Our intention?

That stepping into this space feels like a dose of encouragement. That the session becomes more than a booking—it becomes a moment. That you walk out feeling more connected to your vision, more confident in your voice, more free in your artistry.

And if you’ve been here, you know—we do things a little differently.

Our aesthetic is built for uncapped creativity. No cookie-cutter walls or sterile setups. Just variety. Character. Soul.

Why? Because we know the power of being seen. We’re photographers, too. We built this from the perspective of artists who have felt the frustration of not quite finding “the right fit.” So we made one.

Right now, we’re brewing up some beautiful changes—

Fresh florals throughout the space.

Vintage magazines and magnetic vision boards. Thoughtful details that breathe life into your creative process.

Because growth doesn’t always mean going bigger. Sometimes, it means going deeper.

More intentional. More rooted in why you started.

This is what we’re holding onto as the brand expands. That no matter how big this gets—this space remains yours. For self-expression. For artistry. For soul-liberating moments.

If you’ve ever questioned your creativity or doubted your place in this space, this is your reminder:

You are an artist.

And this place?

It was built with you in mind.