Why Photographers Need to Prioritise BTS Content (Yes—Even During the Hustle)

As a photographer you’re always the one behind the lens—capturing moments, curating creative direction, adjusting lighting, posing clients, hosting people in your space… all while trying to deliver a seamless experience.

But in the middle of all that artistry and energy, there’s one thing a lot of photographers forget to document:

Themselves.

We’ve Had This Conversation Too Many Times This Week…

“I left the shoot with incredible content for my client—but no behind-the-scenes footage of myself actually doing the work.”

Sound familiar?

We get it. We’ve been there & honestly, it’s a missed opportunity.

No teasers. No Instagram reels. No way to show future clients the creative magic happening in real time & no way to build trust with the audience you’re trying to reach.

Because the truth is:

You can post 100 final images to your feed and still hear crickets. But then you share one 15-second BTS video of you adjusting a light or guiding a pose— or even something as simple as you getting ready for a day of shooting and suddenly your DMs light up.

Why? Because people book people.

They want to see you in the work. The passion, the process, the energy you bring to a shoot.

That’s Why We’re Big on BTS at Flavr Studios

Whether you’re using our Gold Coast photo studio for a branding shoot, fashion campaign or content day—we always encourage creatives to carve out space for documenting themselves in action.

When we personally started blocking out 15–20 extra minutes during every shoot just for BTS, everything changed.

We started taking it seriously: Framing it well. Cleaning the lens. Being intentional with the angles and lighting—just like we are with our photography.

& guess what?

Clients started offering to buy those mobile BTS clips. Suddenly, the content we almost didn’t capture became part of the final deliverables.

Make BTS Part of Your Workflow

So here’s our take—if you’re already going to all the effort to create beautiful, high-end client work… Take just a little more time to show the you behind it.

Here’s how to get started in our natural light studio:

• Use our free tripods in-studio (yep—we got you)

• Bring your own mobile rig or mini cam if you’ve got a system down

• Or… hire a BTS creator to shadow your shoot day

A BTS creator is someone who gets it. They’re artistic, discreet and they capture the process without disrupting your flow.

If you already have someone in your team who fits that? Amazing.

If not—browse our directory of trusted freelance BTS artists who can join you in-studio for your next booking:

flavrstudios.com.au > More+ > Trusted Artists > BTS Creators]

(We don’t earn any commissions by sending work towards these artists- this is genuinely just who we recommend)

Remember this-

Final images tell the story.

But BTS footage shows the soul behind it.

You deserve to be seen in your craft—not just behind it. Let’s make space for both.