Why We Send Weekly Love Notes to Our Community (+ Why You Should Too)

Every week, we send out what we call a “love note” to our community.

No fluff. No sales pitch.

Just real thoughts we’re exploring, epiphanies we’re sitting with, nurturing reminders, behind-the-scenes content learnings—and gentle nudges to keep you creating from a place that feels electric.

We write these emails with one clear intention: To serve.

To pour value, perspective & creative energy into the inboxes of the brand owners, creators, and photographers who choose to follow, support, and grow with us.

It’s our way of saying: we see you, we believe in your vision, and we’re here to support it.

Why Email? Isn’t That… Outdated?

Email is one of the most underrated tools for deepening your connection with your audience.

In a world where everything is a scroll & a swipe, the inbox is intimate. Intentional.  Undistracted. It’s where real loyalty is built.

The secret? Make your emails a vibe.

Easy to read.

Beautiful to look at.

Centred on value.

No hard sells. No pressure.

When your audience opens your email, they should feel like they’re hearing from a friend who always leaves them better than they found them.

The Long Game of Trust

When you consistently give without expecting anything in return, you build trust capital.

And that trust? That’s the real currency in business.

So when the need arises—say, someone’s looking to book a studio space for their next shoot—you’re already top of mind.

Because you’ve been showing up for them. Nurturing their creativity. Inspiring their process. Adding value all along.

Be That Brand

Whatever your industry, this principle applies.

• If you’re a catering service, share weekly tips on elevating meals at home, entertaining with ease, or your favorite seasonal ingredients.

• If you’re a barber or stylist, teach your audience how to style a fresh cut, maintain their hair between visits, or products that actually work.

• If you’re a wellness coach, offer mindset shifts, breathwork prompts, or meal prep hacks that feel doable.

Create content that makes people feel seen, smarter, and supported.

When you do that consistently, you’re not just building a brand—you’re building community.

If you’re craving honest, soulful, and useful words to support your creative journey…

Tap here to join our weekly emails.

Receive inspiration, clarity & golden nuggets directly from us to you—no strings attached. Just support, the way it should be.

Let’s make it a vibe to follow your brand.